Hello, my name is

Alissa N. Small

I am a digital designer & community manager.

ABOUT
ME
As a highly creative and multitalented digital designer, with an exceptional eye for detail, I have consistently delivered innovative results. Possessing a solid understanding of core design concepts, judgment on typography and color theory, I have demonstrated proficiency in web design and production with an ability to translate concepts into other media, such as collateral, web pages, email blasts and other production initiatives that support marketing efforts.

I am also a results-focused storyteller for brands on social media. Built on core skills of design, and with a pulse on digital trends, I am proficient in creating relevant, timely and original content that drives traffic and sales. Passionate about building online communities, I am an enthusiastic collaborator within creative departments, skillful at production and execution of social media campaigns.

HIGHLIGHTS:

► 10+ years of hands-on experience and recognized as a leader with strengths in website production, graphic design, E-Commerce, social media and fashion merchandising.

► Expertise in spearheading projects from inception to completion including front end development, architecture, interface design, site structure, navigation, page optimization, marketing and graphics that promote user interactions and website goals.

► Accomplished Blogger, Digital Designer, Fashion Stylist and Influencer.

Skills
Windows and Mac ∙ HTML ∙ CSS ∙ Wordpress ∙ Adobe CS (Photoshop, InDesign, Bridge, Reader, Acrobat, Dreamweaver) ∙ Microsoft Office ∙ AEM ∙ JIRA ∙ Sketch ∙ Shopify ∙ MailChimp ∙ Content Creation

Expertise
Web Marketing and Branding ∙ Project Management ∙ User Experience Design ∙ Web and Graphic Design ∙ Digital Strategy and Production ∙ Social Media Marketing ∙ Fashion Industry ∙ Digital Art Direction ∙ Digital Media and Marketing ∙ E-Commerce and Photography

Achievements & Activities
Panelist, Today's Girl Tomorrow's Woman Conference: 2017
Judge, Hackathon, Forbes (Level Up) and New York City Department of Education: 2016

Graphic Design

HTML/CSS

Social Media

RESUME

24 Seven

Freelance Production Designer, MAC Cosmetics: July 2017 - Present

• Responsible for cropping and maintaining consistency of all collection/beauty assets for eCommerce and global retail partner sites

• Color corrected international variants for emails and eCommerce lineup

• Involved in preparation of seasonal product retouching and other online variants for eCommerce

5Loom/IMRE (Onward Search)

Freelance Digital Designer: June 2017

• Freelance graphic designer for marketing agency specializing in social media

• Assisted with the creation of pitch decks, mock-ups, comps and animated gifs for well-known beauty, beverage, and spirits brands

• Worked closely with a team of designers to ensure overall brand cohesiveness

GloriJoy

Entrepreneur & Creative Director - Fashion & Jewelry: 2016 - Present

• Built a fashion brand around handcrafted wearable art

• Create, curate and manage all published content including videos, images, copy

• Organically grew fan base on social media

• Drive traffic to E-Commerce sites - Etsy and .com - via social media (Facebook, Twitter, Instagram) as well as email campaign (MailChimp)

• Source images, including producing and photographing & editing product shots, for website, newsletters, and press

• Successfully organized and launched 3-day Loop Giveaway Campaign, increasing follower count by 8%

• Accountable for all operations including planning, product pricing, inventory, production, shipping, and cash flow management

Time Warner Cable

Web Producer: 2014-2016

• Promoted to leadership position with increased responsibility and authority to create and implement responsive web design

• Spearheaded projects from inception to completion (front end development, architecture, interface design, site structure, navigation, page optimization, marketing, and graphics) with a focus on UX

• Led and mentored team members, providing guidance with authoring requirements and user story document writing, wireframes, and Photoshop comps

• Provided full service in maintaining website and brand consistency for customers, working directly with key clients to ensure satisfaction with the finished product and gain loyalty leading to repeat business

• Worked closely with the product management team and internal/external stakeholders to ensure all deliverables are on time while exceeding all original expectation

• Translated stakeholders' insights into actionable creative strategies and concepts

• Identified opportunities to streamline workflow, implement brand standardization and share best practices across creative, marketing and analytical functions

• Initiated client relations to identify and establish creative/marketing objectives, strategies and tactics required to execute creative

• Successfully managed and coordinated graphic design projects from concept through completion

• Collaborated with clients in creating the initial vision, conceiving designs and consistently meeting deadlines and requirements

New York University (NYU)

Focus: Digital Media Marketing: 2013

Related Course Work: Web Analytics: Integrating Website and E-mail Data for Effective Digital Marketing Programs, Digital Strategy: Creating Synergy in Your Marketing Program

Time Warner Cable

Lead Designer, Promo Strategy: 2011-2014

• Recognized for developing inspired visual designs which increased web traffic while ensuring proper use of the Time Warner Cable brand

• Managed multiple simultaneous projects, working independently and with copywriter/ web producers to develop design concepts

• Managed a heavy workflow, receiving, processing and refreshing assets from outside agencies, vendors, and programmers within tight deadlines while preserving and enhancing quality

• Chosen in a leadership capacity to represent the team in delivering creative concepts to senior team members

• Translated stakeholders' insights into actionable creative strategies and concepts that drive revenue and profit growth

• Drove the implementation of brand guidelines and style guides for internal and external marketing

• Collaborated with analytics team interpreting data to optimize effectiveness of campaigns

New York & Company

Freelance Graphic Designer: 2011

• Worked with the design team in the production of mobile-friendly email blasts

• Designed and built over 18 email files in the course of a week for testing over various customer demographics

• Coordinated with creative director to finalize email specifications and testing process

New York University (NYU)

Professional Certificate, Digital and Graphic Design Production: 2011

Related Course Work: Mac OS and Color Modes, 2D Design Principles, Photoshop: Foundations, Flash: Foundations, Dreamweaver: Foundations, Information Architecture: Foundations

The Children's Place

Freelance Graphic Designer: 2010

• Managed several key marketing projects from inception to completion, including as mockups for Facebook fan pages, invitations and formal websites for international events

• Spearheaded online and e-mail ad campaigns for internal demographic, using market research to optimize blasts

• Coordinated graphic design projects and successfully translated subject matter into concrete design for newsletters, promotional materials and sales collateral

• Processed photos and created banners for the department sections of the website, matching branding while pushing creative limits to drive website use and revenue

• Provided proposal layouts and designs for million dollar contracts under very tight deadlines

CUNY Bernard M. Baruch College

BA, Graphic Communication

Related Course Work: Basic Graphic Communication, Business Communication, Intermediate Graphic Communication, Corporate Design, Introduction to Management, Marketing Foundations, Print Production, Consumer Behavior, Management: A Behavioral Approach

MY
WORK
  • All
GET
IN
TOUCH

hello@alissasmall.com

alissasmall.com

Brooklyn, NY 11238

Please drop me a line and I'll be in touch.